Season: Biennial (Every other summer, usually late July/early August)

What it is: Formerly the National Black Theatre Festival, this six-day event transforms Winston-Salem into a mega-performing arts center. It showcases over 100 performances from Black theatre companies around the world and draws tens of thousands of "purple-clad" attendees (a nod to the founder's favorite color).

Why it attracts renters: It's an internationally acclaimed, prestigious event that brings a high volume of cultural travelers to the city.

Marketing Angle for your Business: "Planning to attend the internationally renowned IBTF? Our Winston-Salem rentals offer comfortable, centrally located lodging near all the downtown venues."